Resources
Deliverability
Best practices for maximizing your email notification delivery rates.
Notika’s infrastructure is built on enterprise-grade delivery systems with industry-leading deliverability rates, managed by a dedicated team of notification experts.
Built-in optimizations
Infrastructure
- Dedicated IP pools - Automated IP warming - DKIM, DMARC, and SPF setup - Intelligent rate limiting
Monitoring
- Real-time delivery tracking - Bounce and complaint handling - Engagement analytics - Reputation monitoring
Improving your delivery rates
Domain authentication
Domain authentication
We require that you add your DKIM, DMARC, and SPF records to your domain’s DNS settings for:
- Higher inbox placement rates
- Improved sender reputation
- Better deliverability across providers
List hygiene
List hygiene
- Remove invalid and inactive addresses - Honor unsubscribe requests promptly
- Implement double opt-in - Clean lists regularly
Content guidelines
Content guidelines
- Clear, engaging subject lines
- Balanced text-to-image ratio
- Visible unsubscribe links
- Cross-client testing
Good deliverability takes time to build. Focus on maintaining consistent sending patterns and engagement rates.