Notifying your users at the right time with the right message can make all the difference for the user experience. Notika makes this easy.

Customer lifecycle notifications

Pro tip: Rethink scheduled notifications as transactional

Scheduled notifications are often implemented with some sort of cron job:

  • Wakes up every day (or hour)
  • Queries the database for notifications that need to be sent
  • Sends those out (if the user hasn’t already received them)

This is so much work! You need to write up all this code, including a gnarly query, and then figure out how to verify it.

Instead, you can reformulate these as transactional notification workflows with delays using Notika. Consider the following structure.

This is a much more intuitive way to map out your notification workflows. Take a look at these examples for inspiration:

Invitation follow-up notifications

Why this is powerful: You can think about workflows in very simple terms, reducing complexity and the risk of bugs, while letting Notika handle the infrastructure behind the scenes.