With Notika, there’s

  • No SDK to learn
  • No API calls to make (e.g. Twilio, SendGrid, MailGun, Resend)
  • No events to emit from your app code

Thanks to Notika’s database-driven architecture.

In fact, since Notika is an end-to-end solution, you can even hand off notifications entirely to your non-coding colleagues like product managers and marketing teams.

We handle the infrastructure, scaling, delivery, and monitoring of your notifications so you can focus on the fun stuff: advancing your core product.

Drawbacks of traditional approaches: coupling notification logic with app code

On first glance, it may seem like notifications is simple to add to your app. Just whip up a cron job and make a few API calls, right?

However, as your application grows, notifications quickly become a bottleneck and a source of technical debt.

Advantages of leveraging Notika

With Notika, it takes just minutes instead of days to add and manage notifications for your app. You can expect to get back weeks of engineering time every year.

How your team can do more, with less, with Notika

Leverage AI agents

Use AI agents to “vibe code” your workflows. You can always drop down in the details when you need.

Then before you publish, you can leverage the testing AI agent to verify that your workflow is working as expected. Just describe the test cases or let the system generate them for you - and it’ll check that your workflow passes all the tests, so that you can launch your vibe-coded workflows with confidence.

Hand off notifications to your product team

Empower your product team to manage notifications without needing to ask engineers to make changes.

Scale automatically

When you use Notika, you inherit a durable, distributed architecture and a dedicated team to keep your notifications running. Some benefits include:

  • Retry logic. For temporary failures like network issues, we retry steps with exponential back-off.
  • Scheduling. We provision all the infrastructure needed to run and schedule your workflows. No more cron jobs.
  • Rate limiting. In case of bursty traffic, your infrastructure (like your database) won’t be overwhelmed.
  • Fan-out. For example, if an event requires notifying thousands of users, we optimize and parallelize.
  • Analytics tracking. Engagement is automatically logged, and if desired, you can , no need to configure a separate API webhook.
  • Multi-channel delivery.

How to ensure database schema changes don’t break notifications

There are several strategies you can use to ensure that schema changes (like renaming or dropping columns) don’t impact published workflows. For more details, visit the Postgres Configuration section.

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