New: Notika AI joins Cloudflare's Workers Launchpad
Launch intelligent notifications
in minutes, not sprints
AI agents handle everything from setup to optimization. Zero engineering required.
Partnered with the best.
Meet your new AI crew
AI agents that actually work
Notika is the next-gen notification platform: driven by your database, not your app code. This allows our specialized agents to own the whole process for you: from trigger to delivery and optimization.
There’s no API to integrate, SDKs to learn, or code to write. Translation: no engineers needed.
There’s no API to integrate, SDKs to learn, or code to write. Translation: no engineers needed.
Workflow Agent
Instantly builds you end-to-end, production-ready notification workflows. You can always drop down into the details when you need.
Testing Agent
Coming Soon
Helps you preview and validate your flows before they go live. Test with real data, catch issues early, and launch with full confidence.
Workflow Agent
Instantly builds you end-to-end, production-ready notification workflows. You can always drop down into the details when you need.
How the magic happens
The world's first database-driven
notification service
Skip the messy API integration and constant back and forth between engineering and product. With Notika, you can hook directly into your source of truth to capture events in realtime. There's no need to instrument your app code.
How it works
1. Some app activity occurs
When a key event happens in your app, such as an order update or user signup, it’s reflected as some row change in your database.
Notika lets you safely and efficiently hook into those database updates in real-time to kick off your workflows.
Notika lets you safely and efficiently hook into those database updates in real-time to kick off your workflows.
2. Workflow triggered
Once Notika picks up the event, your pre-configured workflow immediately gets kicked off.
You can configure dynamic workflows - pulling in additional details from your database as needed at any point, allowing you to filter, personalize, add time delays, and more.
You can configure dynamic workflows - pulling in additional details from your database as needed at any point, allowing you to filter, personalize, add time delays, and more.
3. Notification(s) delivered
The workflow then constructs your message from a template, and sends it to your chosen channel, such as email, SMS, or Slack.
Get ready for takeoff
Built to be incrementally adopted
Already using a separate notification service? No problem. You can use Notika in tandem with your existing setup and simply layer it on for your next notification workflow.
Connect your database
Your database is your source of truth. Notika securely sits on top of your Postgres database so that you can capture events happening in your app in real-time.
Setup flexible workflows
Use our visual workflow builder to build dynamic, end-to-end workflows. Add delays, refetch data, join against other tables, and more.
Vibe your way with AI
Use our AI Agents to do all the grunt work for you. Have it tweak the messaging, notification templates, workflow logic, and personalization, and you can always drop down into the details when you need.
Build a welcome email template.
Test and scale with confidence
No more inspecting logs or fiddling with APIs. A dedicated Simulation interface lets you verify your workflows end-to-end.
Infinite possibilities
Powerful features
at your fingertips.
A single home for everything notifications. Logic, delivery, insights, and beyond.
Visual template editor
Easily design email templates with our fully-featured WYSIWYG visual editor.
Preview end-to-end
Test and verify entire workflows before publishing.
Complete observability
Track and debug workflows effortlessly.
Multichannel support, including email & Slack
Send notifications wherever users are. More channels coming soon.
Sandbox and canary
Gain confidence with newly launched workflows before deploying them to all your users.
Detailed engagement analytics
Know who’s engaged and who’s not with your notifications.
Add delay steps, fetch/refetch steps, and more
Send hyper-personalized notifications at the perfect time.
Built for scale and resiliency
Scale to millions of notifications with ease.
Use cases
Complete freedom at your fingertips
Product managers, growth teams, and other non-technical people, rejoice! If the data's in your database, you can build a notification workflow with it. No need to bother the engineering team to capture events or fiddle with complex data flows.
Customer lifecycle notifications
Message users at every step of the customer lifecycle, including for acquisition, onboarding, retention, and re-engagement.
Internal notifications
Message the right team member and have an ear to the ground when key events happen, like when high-value customers take key actions.
Scheduled notifications
Set a schedule to send your users reports, digests, reminders, and more.
Universal reach
Notify your users,
wherever they are
Notika comes with multi-channel support out of the box. No need to subscribe to additional services for each channel.
Database
Postgres
Seamlessly integrate your database as the source of truth for all notifications.
Channel
Email
Deliver timely and personalized email notifications to your users.
Channel
Slack
Set up real-time internal notifications directly in your Slack channels.
Coming Soon
More integrations
Reach out if you’d like to make a request. We’d be happy to accommodate you.